{"id":7604,"date":"2022-02-07T07:54:00","date_gmt":"2022-02-07T06:54:00","guid":{"rendered":"https:\/\/swipeup.biz\/magazine\/?p=7604"},"modified":"2024-10-02T10:28:35","modified_gmt":"2024-10-02T08:28:35","slug":"algoritmo-bert-de-google","status":"publish","type":"post","link":"https:\/\/swipeup.biz\/magazine\/algoritmo-bert-de-google\/","title":{"rendered":"Algoritmo BERT de Google"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7604\" class=\"elementor elementor-7604\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-758004f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"758004f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-76d429b\" data-id=\"76d429b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dba5258 elementor-widget elementor-widget-text-editor\" data-id=\"dba5258\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Antes de ponernos a explicar que hace el algoritmo BERT (Bidirectional Encoder Representations from Transformers), y ten claro que el nombre se ha buscado a prop\u00f3sito.<\/p><p>Bert es el personaje de <strong>Barrio S\u00e9samo<\/strong> que nosotros llamamos <strong>Blas<\/strong>, tambi\u00e9n llamado Beto o Enrique en Latinoam\u00e9rica.<\/p><p>Bert o Blas, es el amigo ordenado, paciente y que le encanta la lectura, por esto \u00faltimo se <b>decidi\u00f3 llamarlo como \u00e9l<\/b>.<\/p><p>Una curiosidad, Ernie y Bert, en su versi\u00f3n espa\u00f1ola, se decidi\u00f3 mantenerles sus iniciales E. &amp; B., por eso se llaman Epi y Blas.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36acae0 elementor-widget elementor-widget-html\" data-id=\"36acae0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe loading=\"lazy\" src=\"https:\/\/giphy.com\/embed\/xT0GqGKjIqd7TmVsYg\" width=\"480\" height=\"354\" frameBorder=\"0\" class=\"giphy-embed\" allowFullScreen><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ab9f6d elementor-widget elementor-widget-heading\" data-id=\"6ab9f6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 es el algoritmo BERT de Google?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56f3f8f elementor-widget elementor-widget-text-editor\" data-id=\"56f3f8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ahora que ya sabemos de donde viene su nombre, BERT, b\u00e1sicamente tiene como objetivo interpretar el lenguaje de nuestras b\u00fasquedas de una forma m\u00e1s natural (<a href=\"https:\/\/es.wikipedia.org\/wiki\/Programaci%C3%B3n_neuroling%C3%BC%C3%ADstica\" target=\"_blank\" rel=\"noopener\">PNL<\/a>).<\/p><p>Hasta la llegada de BERT, <strong>Google no ten\u00eda respuesta para el 15% de las consultas<\/strong> que se realizaban desde el buscador.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9ee3765 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9ee3765\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ae285fe\" data-id=\"ae285fe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c0feab elementor-widget elementor-widget-heading\" data-id=\"6c0feab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 hace el algoritmo BERT de Google?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-236777d elementor-widget elementor-widget-text-editor\" data-id=\"236777d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>BERT tiene la capacidad de crear maneras de devolver resultados para consultas que no pueden anticipar.<\/p><p>El equipo de desarrollo de BERT asegura que este algoritmo afectar\u00e1 a 10%\u00a0 de las consultas, lo que provocar\u00e1 un importante cambio en los rankings de las SERP.<\/p><p>La nueva herramienta de Google es \u00fatil\u00a0para consultas m\u00e1s largas\u00a0o, por ejemplo, en\u00a0b\u00fasquedas en las que la diferencia en el significado de\u00a0preposiciones como \u00abpara\u00bb y \u00abpor\u00bb son muy importantes.<\/p><p>El propio buscador ha publicado en su blog\u00a0<a href=\"https:\/\/blog.google\/products\/search\/search-language-understanding-bert\" target=\"_blank\" rel=\"noopener\">un art\u00edculo<\/a>\u00a0que explica en detalle el funcionamiento de este revolucionario algoritmo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-11f8db4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"11f8db4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7970dce\" data-id=\"7970dce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5b0ef1 elementor-widget elementor-widget-heading\" data-id=\"e5b0ef1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">C\u00f3mo funciona BERT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cab5909 elementor-widget elementor-widget-text-editor\" data-id=\"cab5909\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Antes de BERT, la b\u00fasqueda \u201c2019 viajar de Brasil a Estados Unidos hace falta visado\u201d devolv\u00eda un art\u00edculo del\u00a0<em>Washington Post<\/em>\u00a0sobre viajar a Brasil desde Estados Unidos;\u00a0<strong>el buscador no entend\u00eda la importancia de la preposici\u00f3n<\/strong> \u201ca\u201d en la frase.<\/p><p>Con BERT, el buscador devuelve como primer resultado la web de la embajada estadounidense en Brasil; en concreto, una p\u00e1gina sobre visados para turistas brasile\u00f1os:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4aed8db elementor-widget elementor-widget-image\" data-id=\"4aed8db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"855\" height=\"534\" src=\"https:\/\/swipeup.biz\/magazine\/wp-content\/uploads\/2022\/02\/busqueda-bert-google.webp\" class=\"attachment-large size-large wp-image-7614\" alt=\"interpretaci\u00f3n de bert en las b\u00fasquedas\" title=\"\" srcset=\"https:\/\/swipeup.biz\/magazine\/wp-content\/uploads\/2022\/02\/busqueda-bert-google.webp 855w, https:\/\/swipeup.biz\/magazine\/wp-content\/uploads\/2022\/02\/busqueda-bert-google-300x187.webp 300w, https:\/\/swipeup.biz\/magazine\/wp-content\/uploads\/2022\/02\/busqueda-bert-google-768x480.webp 768w\" sizes=\"auto, (max-width: 855px) 100vw, 855px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-147cb31 elementor-widget elementor-widget-text-editor\" data-id=\"147cb31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Fuente:<a href=\"https:\/\/blog.google\/products\/search\/search-language-understanding-bert\" target=\"_blank\" rel=\"noopener\"> https:\/\/blog.google\/products\/search\/search-language-understanding-bert<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Seg\u00fan Google, BERT es la mayor actualizaci\u00f3n de su algoritmo en a\u00f1os. BERT son las siglas de Bidirectional Encoder Representations from Transformers.<\/p>\n","protected":false},"author":1,"featured_media":7610,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[99],"tags":[535,183,110,187],"tmauthors":[],"class_list":{"0":"post-7604","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-seo","8":"tag-algoritmos","9":"tag-google","10":"tag-posicionamiento-web","11":"tag-seo"},"_links":{"self":[{"href":"https:\/\/swipeup.biz\/magazine\/wp-json\/wp\/v2\/posts\/7604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/swipeup.biz\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swipeup.biz\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swipeup.biz\/magazine\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/swipeup.biz\/magazine\/wp-json\/wp\/v2\/comments?post=7604"}],"version-history":[{"count":15,"href":"https:\/\/swipeup.biz\/magazine\/wp-json\/wp\/v2\/posts\/7604\/revisions"}],"predecessor-version":[{"id":7666,"href":"https:\/\/swipeup.biz\/magazine\/wp-json\/wp\/v2\/posts\/7604\/revisions\/7666"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/swipeup.biz\/magazine\/wp-json\/wp\/v2\/media\/7610"}],"wp:attachment":[{"href":"https:\/\/swipeup.biz\/magazine\/wp-json\/wp\/v2\/media?parent=7604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swipeup.biz\/magazine\/wp-json\/wp\/v2\/categories?post=7604"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swipeup.biz\/magazine\/wp-json\/wp\/v2\/tags?post=7604"},{"taxonomy":"tmauthors","embeddable":true,"href":"https:\/\/swipeup.biz\/magazine\/wp-json\/wp\/v2\/tmauthors?post=7604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}