{"id":2952,"date":"2021-09-01T11:57:01","date_gmt":"2021-09-01T09:57:01","guid":{"rendered":"https:\/\/swipeup.biz\/magazine\/?p=2952"},"modified":"2021-12-17T14:16:19","modified_gmt":"2021-12-17T13:16:19","slug":"estudio-de-redes-sociales-espana-2021","status":"publish","type":"post","link":"https:\/\/swipeup.biz\/magazine\/estudio-de-redes-sociales-espana-2021\/","title":{"rendered":"Ya est\u00e1 aqu\u00ed el Estudio de Redes Sociales Espa\u00f1a 2021 IAB"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2952\" class=\"elementor elementor-2952\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-79bb82d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79bb82d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-33004d5\" data-id=\"33004d5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-287b2ac elementor-widget elementor-widget-text-editor\" data-id=\"287b2ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Como cada a\u00f1o, IAB ha presentado el Estudio de Redes Sociales en Espa\u00f1a, correpondiente en esta ocasi\u00f3n a 2021, elaborado por Elogia.<\/p><p>Para realizar este documento se ha entrevistado entre marzo y abril de 2021 a 1.379 personas de las cuales 1.101 corresponden a encuentas de usuarios y 278 a profesionales del sector del Marketing.<\/p><p>En este momento en Espa\u00f1a utilizan las Redes Sociales un 85% de los internautas, que en cifras absolutas son m\u00e1s de 26,6 millones de personas de entre 16 y 70 a\u00f1os.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af9bfd6 elementor-widget elementor-widget-image\" data-id=\"af9bfd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"291\" src=\"https:\/\/swipeup.biz\/magazine\/wp-content\/uploads\/2021\/09\/Usuarios-Redes-Sociales-2021-Espana-600x291-1.webp\" class=\"attachment-large size-large wp-image-5403\" alt=\"Usuarios Redes Sociales 2021 Espa\u00f1a\" title=\"\" srcset=\"https:\/\/swipeup.biz\/magazine\/wp-content\/uploads\/2021\/09\/Usuarios-Redes-Sociales-2021-Espana-600x291-1.webp 600w, https:\/\/swipeup.biz\/magazine\/wp-content\/uploads\/2021\/09\/Usuarios-Redes-Sociales-2021-Espana-600x291-1-300x146.webp 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1726a81 elementor-widget elementor-widget-text-editor\" data-id=\"1726a81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El estudio no deja lugar a dudas, las redes sociales siguen tomando impulso pero poco a poco se van incorporando nuevas plataformas como es el caso de Clubhouse, que aparece por primera vez, o el ascenso imparable de TikTok y Twitch.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7e5154 elementor-widget elementor-widget-image\" data-id=\"b7e5154\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"316\" src=\"https:\/\/swipeup.biz\/magazine\/wp-content\/uploads\/2021\/09\/redes-sociales-analizadas-600x316-1.webp\" class=\"attachment-large size-large wp-image-5405\" alt=\"redes sociales analizadas\" title=\"\" srcset=\"https:\/\/swipeup.biz\/magazine\/wp-content\/uploads\/2021\/09\/redes-sociales-analizadas-600x316-1.webp 600w, https:\/\/swipeup.biz\/magazine\/wp-content\/uploads\/2021\/09\/redes-sociales-analizadas-600x316-1-300x158.webp 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4ccdd5 elementor-widget elementor-widget-heading\" data-id=\"a4ccdd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-medium\">Estudio Redes Sociales 2021 Espa\u00f1a iab elogia<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6f9fd8 elementor-widget elementor-widget-text-editor\" data-id=\"d6f9fd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si bien el smartphone sigue siendo el dispositivo m\u00e1s utilizado para el uso de las redes sociales, las Smart TV muestran un crecimiento exponencial, fundamentalmente para visualizar v\u00eddeos de Youtube.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-949b915 elementor-widget elementor-widget-image\" data-id=\"949b915\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"301\" src=\"https:\/\/swipeup.biz\/magazine\/wp-content\/uploads\/2021\/09\/redes-sociales-conocimiento-espontaneo-600x301-2.webp\" class=\"attachment-large size-large wp-image-5406\" alt=\"https:\/\/swipeup.biz\/magazine\/wp-content\/uploads\/2021\/09\/redes-sociales-conocimiento-espontaneo-600x301-2.png\" title=\"\" srcset=\"https:\/\/swipeup.biz\/magazine\/wp-content\/uploads\/2021\/09\/redes-sociales-conocimiento-espontaneo-600x301-2.webp 600w, https:\/\/swipeup.biz\/magazine\/wp-content\/uploads\/2021\/09\/redes-sociales-conocimiento-espontaneo-600x301-2-300x151.webp 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2615e58 elementor-widget elementor-widget-text-editor\" data-id=\"2615e58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La red m\u00e1s conocida por los encuestados de forma espont\u00e1nea sigue siendo Facebook, seguida de Instagram, Twitter, WhatsApp y TikTok.<\/p><p>Pero si nos centramos en las redes que realmente se han utilizado en el \u00faltimo mes WhatsApp se pone a la cabeza seguido por Facebook Youtube, instagram y Twitter.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cea170 elementor-widget elementor-widget-image\" data-id=\"5cea170\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"306\" src=\"https:\/\/swipeup.biz\/magazine\/wp-content\/uploads\/2021\/09\/redes-sociales-ultimo-mes-600x306-1.webp\" class=\"attachment-large size-large wp-image-5407\" alt=\"redes sociales \u00faltimo mes\" title=\"\" srcset=\"https:\/\/swipeup.biz\/magazine\/wp-content\/uploads\/2021\/09\/redes-sociales-ultimo-mes-600x306-1.webp 600w, https:\/\/swipeup.biz\/magazine\/wp-content\/uploads\/2021\/09\/redes-sociales-ultimo-mes-600x306-1-300x153.webp 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c225848 elementor-widget elementor-widget-text-editor\" data-id=\"c225848\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En cuanto a tiempo dedicado a las redes sociales Twitch es la plataforma que consume m\u00e1s tiempo con 1 hora 40 minutos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0aedc98 elementor-widget elementor-widget-image\" data-id=\"0aedc98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"308\" src=\"https:\/\/swipeup.biz\/magazine\/wp-content\/uploads\/2021\/09\/Tiempo-de-uso-redes-600x308-1.webp\" class=\"attachment-large size-large wp-image-5408\" alt=\"Tiempo de uso redes\" title=\"\" srcset=\"https:\/\/swipeup.biz\/magazine\/wp-content\/uploads\/2021\/09\/Tiempo-de-uso-redes-600x308-1.webp 600w, https:\/\/swipeup.biz\/magazine\/wp-content\/uploads\/2021\/09\/Tiempo-de-uso-redes-600x308-1-300x154.webp 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66c4fe9 elementor-widget elementor-widget-text-editor\" data-id=\"66c4fe9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En cuanto a las Redes Sociales m\u00e1s valoradas por los encuestados se sit\u00faan Whatsapp y Youtube pero es importante destacar el tercer lugar que ocupa TikTok mejorando su valoraci\u00f3n con respecto al a\u00f1o pasado, seguido de Instagram, Pinterest y Telegram.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffb91f9 elementor-widget elementor-widget-image\" data-id=\"ffb91f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"290\" src=\"https:\/\/swipeup.biz\/magazine\/wp-content\/uploads\/2021\/09\/redes-sociales-mas-valoradas-600x290-1.webp\" class=\"attachment-large size-large wp-image-5409\" alt=\"\" title=\"\" srcset=\"https:\/\/swipeup.biz\/magazine\/wp-content\/uploads\/2021\/09\/redes-sociales-mas-valoradas-600x290-1.webp 600w, https:\/\/swipeup.biz\/magazine\/wp-content\/uploads\/2021\/09\/redes-sociales-mas-valoradas-600x290-1-300x145.webp 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5eab9a4 elementor-widget elementor-widget-text-editor\" data-id=\"5eab9a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En Redes Sociales los usuarios siguen mayoritariamente a sus amigos, familias y conocidos pero hay que destacar que casi la mitad de los usuarios siguen a Influencers y Marcas. En el caso de las marcas el porcentaje baja con respecto al a\u00f1o anterior. Quiz\u00e1s los usuarios se est\u00e1n cansando de seguir a marcas que no comparten contenidos de inter\u00e9s.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91ec771 elementor-widget elementor-widget-image\" data-id=\"91ec771\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"299\" src=\"https:\/\/swipeup.biz\/magazine\/wp-content\/uploads\/2021\/09\/a-quien-siguen-los-usuarios-600x299-1.webp\" class=\"attachment-large size-large wp-image-5410\" alt=\"a quien siguen los usuarios\" title=\"\" srcset=\"https:\/\/swipeup.biz\/magazine\/wp-content\/uploads\/2021\/09\/a-quien-siguen-los-usuarios-600x299-1.webp 600w, https:\/\/swipeup.biz\/magazine\/wp-content\/uploads\/2021\/09\/a-quien-siguen-los-usuarios-600x299-1-300x150.webp 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6abf21 elementor-widget elementor-widget-text-editor\" data-id=\"f6abf21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Es destacable tambi\u00e9n el 31% de usuarios que siguen a Medios de Comunicaci\u00f3n y tambien un peque\u00f1o porcentaje sigue a pol\u00edticos.<\/p><p>La red preferida para seguir a Influencers en Instagram, seguida de Youtube, Facebook, Twitter y TikTok<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd3cf95 elementor-widget elementor-widget-image\" data-id=\"bd3cf95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"309\" src=\"https:\/\/swipeup.biz\/magazine\/wp-content\/uploads\/2021\/09\/influencers-tiktok-600x309-1.webp\" class=\"attachment-large size-large wp-image-5411\" alt=\"influencers nivel de seguimiento y qu\u00e9 redes\" title=\"\" srcset=\"https:\/\/swipeup.biz\/magazine\/wp-content\/uploads\/2021\/09\/influencers-tiktok-600x309-1.webp 600w, https:\/\/swipeup.biz\/magazine\/wp-content\/uploads\/2021\/09\/influencers-tiktok-600x309-1-300x155.webp 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dda293d elementor-widget elementor-widget-text-editor\" data-id=\"dda293d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La credibilidad de los Influencers se mantiene aunque un 43% opina que los contenidos son muy publicitarios.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98a5ef1 elementor-widget elementor-widget-image\" data-id=\"98a5ef1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"289\" src=\"https:\/\/swipeup.biz\/magazine\/wp-content\/uploads\/2021\/09\/influencers-tiktok1-600x289-1.webp\" class=\"attachment-large size-large wp-image-5412\" alt=\"\" title=\"\" srcset=\"https:\/\/swipeup.biz\/magazine\/wp-content\/uploads\/2021\/09\/influencers-tiktok1-600x289-1.webp 600w, https:\/\/swipeup.biz\/magazine\/wp-content\/uploads\/2021\/09\/influencers-tiktok1-600x289-1-300x145.webp 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2d747a elementor-widget elementor-widget-text-editor\" data-id=\"e2d747a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En cuanto a social ecommerce el 50% declara que investigan antes de realizar una compra y un 37% deja comentarios en redes sociales sobre las compras realizas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a093524 elementor-widget elementor-widget-image\" data-id=\"a093524\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"320\" src=\"https:\/\/swipeup.biz\/magazine\/wp-content\/uploads\/2021\/09\/ecommerce-600x320-1.webp\" class=\"attachment-large size-large wp-image-5413\" alt=\"eCommerce y redes sociales\" title=\"\" srcset=\"https:\/\/swipeup.biz\/magazine\/wp-content\/uploads\/2021\/09\/ecommerce-600x320-1.webp 600w, https:\/\/swipeup.biz\/magazine\/wp-content\/uploads\/2021\/09\/ecommerce-600x320-1-300x160.webp 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d121f1a elementor-widget elementor-widget-text-editor\" data-id=\"d121f1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Fundamentalmente buscan en Instagram, Youtube, Facebook y Twitter.<\/p><p>La penetraci\u00f3n de los eSports contin\u00faa creciendo, m\u00e1s de un 49% decara jugar a videojuegos online con mayor porcentaje entre hombres j\u00f3venes.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-383501e elementor-widget elementor-widget-image\" data-id=\"383501e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"295\" src=\"https:\/\/swipeup.biz\/magazine\/wp-content\/uploads\/2021\/09\/esports-600x295-1.webp\" class=\"attachment-large size-large wp-image-5414\" alt=\"eSports penetraci\u00f3n jugadores de videojuegos\" title=\"\" srcset=\"https:\/\/swipeup.biz\/magazine\/wp-content\/uploads\/2021\/09\/esports-600x295-1.webp 600w, https:\/\/swipeup.biz\/magazine\/wp-content\/uploads\/2021\/09\/esports-600x295-1-300x148.webp 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d45346 elementor-widget elementor-widget-text-editor\" data-id=\"9d45346\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El 50% de los usuarios de Redes Sociales han visualizado competiciones de eSports fundamentalmente en Twitch.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3299218 elementor-widget elementor-widget-image\" data-id=\"3299218\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"316\" src=\"https:\/\/swipeup.biz\/magazine\/wp-content\/uploads\/2021\/09\/esports1-600x316-1.webp\" class=\"attachment-large size-large wp-image-5415\" alt=\"eSports dimensionamiento\" title=\"\" srcset=\"https:\/\/swipeup.biz\/magazine\/wp-content\/uploads\/2021\/09\/esports1-600x316-1.webp 600w, https:\/\/swipeup.biz\/magazine\/wp-content\/uploads\/2021\/09\/esports1-600x316-1-300x158.webp 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd1f311 elementor-widget elementor-widget-text-editor\" data-id=\"dd1f311\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sin duda la Generaci\u00f3n Z es por excelencia la que utiliza m\u00e1s intensamente las redes sociales, especialmente citan Twitter, Spotify, TikTok, Snapchat, Twitch y Stereo, mientras que los Millennials utilizan m\u00e1s Facebook o Linkedin.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2049b7c elementor-widget elementor-widget-image\" data-id=\"2049b7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"320\" src=\"https:\/\/swipeup.biz\/magazine\/wp-content\/uploads\/2021\/09\/Millennials-y-Z-600x320-1.webp\" class=\"attachment-large size-large wp-image-5416\" alt=\"generaci\u00f3n z versus millennials\" title=\"\" srcset=\"https:\/\/swipeup.biz\/magazine\/wp-content\/uploads\/2021\/09\/Millennials-y-Z-600x320-1.webp 600w, https:\/\/swipeup.biz\/magazine\/wp-content\/uploads\/2021\/09\/Millennials-y-Z-600x320-1-300x160.webp 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8011cbb elementor-widget elementor-widget-text-editor\" data-id=\"8011cbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Los profesionales del Marketing utilizan sobre todo Instagram, Facebook pero es importante destacar que comienzan a conocer mejor TikTok.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0e3a04 elementor-widget elementor-widget-image\" data-id=\"a0e3a04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"305\" src=\"https:\/\/swipeup.biz\/magazine\/wp-content\/uploads\/2021\/09\/Profesionales-TikTok-600x305-1.webp\" class=\"attachment-large size-large wp-image-5417\" alt=\"conocimiento y usos de las redes sociales\" title=\"\" srcset=\"https:\/\/swipeup.biz\/magazine\/wp-content\/uploads\/2021\/09\/Profesionales-TikTok-600x305-1.webp 600w, https:\/\/swipeup.biz\/magazine\/wp-content\/uploads\/2021\/09\/Profesionales-TikTok-600x305-1-300x153.webp 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b4d7a7 elementor-widget elementor-widget-text-editor\" data-id=\"0b4d7a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pero a nivel comercial los profesionales utilizan Facebook e Instagram aunque para ellos las m\u00e1s vaoradas son Telelegram, TikTok y Youtube<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c056a33 elementor-widget elementor-widget-image\" data-id=\"c056a33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"320\" src=\"https:\/\/swipeup.biz\/magazine\/wp-content\/uploads\/2021\/09\/Profesionales-TikTok1-600x320-1.webp\" class=\"attachment-large size-large wp-image-5418\" alt=\"valoraci\u00f3n de las redes sociales\" title=\"\" srcset=\"https:\/\/swipeup.biz\/magazine\/wp-content\/uploads\/2021\/09\/Profesionales-TikTok1-600x320-1.webp 600w, https:\/\/swipeup.biz\/magazine\/wp-content\/uploads\/2021\/09\/Profesionales-TikTok1-600x320-1-300x160.webp 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-317fa65 elementor-widget elementor-widget-text-editor\" data-id=\"317fa65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El objetivo principal perseguido por los profesionales del Marketing es Vender y en segundo lugar pero a distancia como servicio de atenci\u00f3n al cliente, branding o notoriedad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a54fb6 elementor-widget elementor-widget-image\" data-id=\"0a54fb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"287\" src=\"https:\/\/swipeup.biz\/magazine\/wp-content\/uploads\/2021\/09\/Profesionales-600x287-1.webp\" class=\"attachment-large size-large wp-image-5420\" alt=\"objetivos de las redes sociales\" title=\"\" srcset=\"https:\/\/swipeup.biz\/magazine\/wp-content\/uploads\/2021\/09\/Profesionales-600x287-1.webp 600w, https:\/\/swipeup.biz\/magazine\/wp-content\/uploads\/2021\/09\/Profesionales-600x287-1-300x144.webp 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-730caec elementor-widget elementor-widget-text-editor\" data-id=\"730caec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Puedes encontrar muchos m\u00e1s datos del Estudio de Redes Sociales Espa\u00f1a 2021 de IAB. <a href=\"https:\/\/iabspain.es\/categora-de-estudio\/redes-sociales\/\" data-wplink-edit=\"true\" target=\"_blank\" rel=\"noopener\">Pincha aqu\u00ed<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>El presente estudio es la duod\u00e9cima edici\u00f3n del estudio que realiza IAB Spain anualmente desde el 2009. <\/p>\n","protected":false},"author":2,"featured_media":5402,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[174],"tags":[176,145,181,147,144,177,182,146],"tmauthors":[],"class_list":{"0":"post-2952","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-redes-sociales","8":"tag-facebook","9":"tag-instagram","10":"tag-pinterest","11":"tag-social-network","12":"tag-tiktok","13":"tag-twitter","14":"tag-whatsapp","15":"tag-youtube"},"_links":{"self":[{"href":"https:\/\/swipeup.biz\/magazine\/wp-json\/wp\/v2\/posts\/2952","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/swipeup.biz\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swipeup.biz\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swipeup.biz\/magazine\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/swipeup.biz\/magazine\/wp-json\/wp\/v2\/comments?post=2952"}],"version-history":[{"count":0,"href":"https:\/\/swipeup.biz\/magazine\/wp-json\/wp\/v2\/posts\/2952\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/swipeup.biz\/magazine\/wp-json\/wp\/v2\/media\/5402"}],"wp:attachment":[{"href":"https:\/\/swipeup.biz\/magazine\/wp-json\/wp\/v2\/media?parent=2952"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swipeup.biz\/magazine\/wp-json\/wp\/v2\/categories?post=2952"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swipeup.biz\/magazine\/wp-json\/wp\/v2\/tags?post=2952"},{"taxonomy":"tmauthors","embeddable":true,"href":"https:\/\/swipeup.biz\/magazine\/wp-json\/wp\/v2\/tmauthors?post=2952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}