{"id":10925,"date":"2026-04-14T19:08:27","date_gmt":"2026-04-14T17:08:27","guid":{"rendered":"https:\/\/swipeup.biz\/magazine\/?p=10925"},"modified":"2026-04-14T19:47:37","modified_gmt":"2026-04-14T17:47:37","slug":"hiperbarica-madrid-de-invisible-en-google-a-clinica-con-agenda-llena","status":"publish","type":"post","link":"https:\/\/swipeup.biz\/magazine\/hiperbarica-madrid-de-invisible-en-google-a-clinica-con-agenda-llena\/","title":{"rendered":"Hiperb\u00e1rica Madrid: De invisible en Google a cl\u00ednica con agenda llena"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10925\" class=\"elementor elementor-10925\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e77ca3 e-flex e-con-boxed e-con e-parent\" data-id=\"9e77ca3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-262213a elementor-widget elementor-widget-html\" data-id=\"262213a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"results-block\">\r\n  <div class=\"result-card\">\r\n    <div class=\"result-number\">+1.000%<\/div>\r\n    <div class=\"result-text\">Crecimiento en tr\u00e1fico org\u00e1nico<\/div>\r\n  <\/div>\r\n\r\n  <div class=\"result-card\">\r\n    <div class=\"result-number\">#1\u20133<\/div>\r\n    <div class=\"result-text\">Posici\u00f3n en b\u00fasquedas clave en Madrid<\/div>\r\n  <\/div>\r\n\r\n  <div class=\"result-card\">\r\n    <div class=\"result-number\">+70<\/div>\r\n    <div class=\"result-text\">Rese\u00f1as con media de 4,8 estrellas<\/div>\r\n  <\/div>\r\n\r\n  <div class=\"result-card\">\r\n    <div class=\"result-number\">0 \u2192 1<\/div>\r\n    <div class=\"result-text\">Google pas\u00f3 de aportar nada a ser el canal principal<\/div>\r\n  <\/div>\r\n<\/div>\r\n\r\n<style>\r\n  .results-block{\r\n    display:grid;\r\n    grid-template-columns:repeat(4,1fr);\r\n    gap:16px;\r\n    margin:30px 0;\r\n  }\r\n\r\n  .result-card{\r\n    background:#f4efe6;\r\n    border-radius:14px;\r\n    padding:22px 20px;\r\n    transition:all .25s ease;\r\n  }\r\n\r\n  .result-card:hover{\r\n    transform:translateY(-3px);\r\n  }\r\n\r\n  .result-number{\r\n    font-size:24px;\r\n    font-weight:700;\r\n    color:#2f66d0;\r\n    margin-bottom:10px;\r\n  }\r\n\r\n  .result-text{\r\n    font-size:14px;\r\n    color:#555;\r\n    line-height:1.5;\r\n  }\r\n\r\n  @media (max-width:1024px){\r\n    .results-block{\r\n      grid-template-columns:1fr 1fr;\r\n    }\r\n  }\r\n\r\n  @media (max-width:767px){\r\n    .results-block{\r\n      grid-template-columns:1fr;\r\n    }\r\n  }\r\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-df80718 e-flex e-con-boxed e-con e-parent\" data-id=\"df80718\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f3c997 elementor-widget elementor-widget-heading\" data-id=\"9f3c997\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">EL INICIO<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be4fbe9 elementor-widget elementor-widget-heading\" data-id=\"be4fbe9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Un servicio con alta demanda potencial\u2026 que nadie encontraba\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7d0c27 elementor-widget elementor-widget-text-editor\" data-id=\"d7d0c27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"cs-p\"><a href=\"https:\/\/www.hiperbaricamadrid.es\/\" target=\"_blank\" rel=\"noopener\">Hiperb\u00e1rica Madrid<\/a> ofrece tratamientos de oxigenoterapia hiperb\u00e1rica, una disciplina m\u00e9dica con una demanda creciente pero con un problema estructural:\u00a0<strong>el paciente potencial no sabe c\u00f3mo buscarla<\/strong>. No conoce el t\u00e9rmino t\u00e9cnico, no sabe que existe una cl\u00ednica cerca, y mucho menos que puede resolver su problema con ella.<\/p><p class=\"cs-p\">Cuando llegaron a SwipeUp, la situaci\u00f3n era clara: tr\u00e1fico org\u00e1nico pr\u00e1cticamente inexistente, sin posicionamiento en b\u00fasquedas clave y una dependencia total de canales externos. El negocio funcionaba, pero Google no aportaba nada.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6b059b elementor-widget elementor-widget-html\" data-id=\"f6b059b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"quote-box\">\r\n  <div class=\"quote-line\"><\/div>\r\n  <div class=\"quote-content\">\r\n    <p class=\"quote-text\">\r\n      No ten\u00edamos un problema de competencia. Ten\u00edamos un problema de visibilidad.\r\n\r\n    <\/p>\r\n    <span class=\"quote-author\">Equipo de SEO Local \u00b7 SwipeUp<\/span>\r\n  <\/div>\r\n<\/div>\r\n\r\n<style>\r\n  .quote-box{\r\n    display:flex;\r\n    align-items:flex-start;\r\n    gap:16px;\r\n    background:#f4efe6;\r\n    padding:18px 20px;\r\n    border-radius:12px;\r\n    margin:24px 0;\r\n  }\r\n\r\n  .quote-line{\r\n    width:3px;\r\n    background:#2f66d0;\r\n    border-radius:2px;\r\n  }\r\n\r\n  .quote-content{\r\n    flex:1;\r\n  }\r\n\r\n  .quote-text{\r\n    margin:0 0 8px;\r\n    font-size:15px;\r\n    line-height:1.6;\r\n    color:#2b2b2b;\r\n    font-style:italic;\r\n  }\r\n\r\n  .quote-author{\r\n    font-size:13px;\r\n    color:#777;\r\n  }\r\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cb12e1f e-flex e-con-boxed e-con e-parent\" data-id=\"cb12e1f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e00199 elementor-widget elementor-widget-heading\" data-id=\"3e00199\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">EL ENFOQUE<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24c5057 elementor-widget elementor-widget-heading\" data-id=\"24c5057\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">No \"posicionar la web\". Conseguir pacientes desde Google\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-188656b elementor-widget elementor-widget-text-editor\" data-id=\"188656b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"cs-p\">Aqu\u00ed estuvo la diferencia estrat\u00e9gica. Muchas agencias plantean el SEO como un objetivo en s\u00ed mismo: subir en el ranking, conseguir m\u00e1s tr\u00e1fico. Nosotros lo planteamos como lo que realmente es:\u00a0<strong>un canal de captaci\u00f3n<\/strong>.<\/p><p class=\"cs-p\">Eso cambia todo: la selecci\u00f3n de palabras clave, la arquitectura de la web, los contenidos que se crean y los mensajes que se muestran. El norte siempre fue el mismo: una agenda llena.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-86826f2 e-flex e-con-boxed e-con e-parent\" data-id=\"86826f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ed2687 elementor-widget elementor-widget-heading\" data-id=\"0ed2687\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">LA ESTRATEGIA<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-808fde0 elementor-widget elementor-widget-heading\" data-id=\"808fde0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dominar Google en tres frentes simult\u00e1neos\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21fa589 elementor-widget elementor-widget-text-editor\" data-id=\"21fa589\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"cs-p\">En lugar de apostar todo a una sola palanca, trabajamos tres canales de forma coordinada para controlar la m\u00e1xima visibilidad posible en cada b\u00fasqueda relevante.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a52b9c7 e-flex e-con-boxed e-con e-parent\" data-id=\"a52b9c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b6245a1 elementor-widget elementor-widget-html\" data-id=\"b6245a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"fronts-block\">\r\n  <div class=\"front-card\">\r\n    <div class=\"front-number\">01<\/div>\r\n    <div class=\"front-label\">SEO org\u00e1nico<\/div>\r\n  <\/div>\r\n\r\n  <div class=\"front-card\">\r\n    <div class=\"front-number\">02<\/div>\r\n    <div class=\"front-label\">SEO local (Maps)<\/div>\r\n  <\/div>\r\n\r\n  <div class=\"front-card\">\r\n    <div class=\"front-number\">03<\/div>\r\n    <div class=\"front-label\">Google Ads<\/div>\r\n  <\/div>\r\n<\/div>\r\n\r\n<style>\r\n  .fronts-block{\r\n    display:grid;\r\n    grid-template-columns:repeat(3,1fr);\r\n    gap:18px;\r\n    margin:28px 0;\r\n  }\r\n\r\n  .front-card{\r\n    background:#fff;\r\n    border:1px solid #dddddd;\r\n    border-radius:16px;\r\n    min-height:130px;\r\n    display:flex;\r\n    flex-direction:column;\r\n    align-items:center;\r\n    justify-content:center;\r\n    text-align:center;\r\n    transition:all .25s ease;\r\n  }\r\n\r\n  .front-card:hover{\r\n    transform:translateY(-4px);\r\n    box-shadow:0 10px 24px rgba(0,0,0,.06);\r\n  }\r\n\r\n  .front-number{\r\n    font-size:28px;\r\n    line-height:1;\r\n    font-weight:700;\r\n    color:#111;\r\n    margin-bottom:18px;\r\n    font-family: Georgia, serif;\r\n  }\r\n\r\n  .front-label{\r\n    font-size:15px;\r\n    color:#4b4b4b;\r\n    font-weight:500;\r\n  }\r\n\r\n  @media (max-width: 767px){\r\n    .fronts-block{\r\n      grid-template-columns:1fr;\r\n    }\r\n\r\n    .front-card{\r\n      min-height:110px;\r\n    }\r\n  }\r\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a647eb e-flex e-con-boxed e-con e-parent\" data-id=\"1a647eb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0978e7b elementor-widget elementor-widget-text-editor\" data-id=\"0978e7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"cs-p\">La combinaci\u00f3n de los tres permite aparecer en el mapa, en los resultados org\u00e1nicos y en los anuncios al mismo tiempo.\u00a0<strong>Cuando un usuario busca algo relacionado con hiperb\u00e1rica en Madrid, Hiperb\u00e1rica Madrid aparece.<\/strong>\u00a0Siempre.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ca2cdc e-flex e-con-boxed e-con e-parent\" data-id=\"6ca2cdc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-82752f9 elementor-widget elementor-widget-heading\" data-id=\"82752f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">PASO 1<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9515390 elementor-widget elementor-widget-heading\" data-id=\"9515390\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Entender c\u00f3mo piensa el paciente antes de contratar<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84e0fd1 elementor-widget elementor-widget-text-editor\" data-id=\"84e0fd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"cs-p\">Antes de escribir una sola l\u00ednea de contenido, analizamos el proceso mental del paciente potencial. Detectamos tres momentos de b\u00fasqueda con intenciones completamente distintas, y para cada uno dise\u00f1amos una estrategia diferente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-abba4a0 e-flex e-con-boxed e-con e-parent\" data-id=\"abba4a0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f6557cd elementor-widget elementor-widget-html\" data-id=\"f6557cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"seo-intention-block\">\r\n  <div class=\"seo-card\">\r\n    <h3>Informativa<\/h3>\r\n    <p class=\"seo-subtitle\">El paciente descubre<\/p>\r\n    <p class=\"seo-text\">\r\n      \u201c\u00bfPara qu\u00e9 sirve la c\u00e1mara hiperb\u00e1rica?\u201d \u00b7 \u201cBeneficios del ox\u00edgeno hiperb\u00e1rico\u201d\r\n    <\/p>\r\n    <span class=\"seo-badge seo-badge-blue\">Educar<\/span>\r\n  <\/div>\r\n\r\n  <div class=\"seo-card\">\r\n    <h3>Transaccional<\/h3>\r\n    <p class=\"seo-subtitle\">El paciente decide<\/p>\r\n    <p class=\"seo-text\">\r\n      \u201cC\u00e1mara hiperb\u00e1rica Madrid\u201d \u00b7 \u201cCl\u00ednica hiperb\u00e1rica Madrid\u201d\r\n    <\/p>\r\n    <span class=\"seo-badge seo-badge-green\">Convertir<\/span>\r\n  <\/div>\r\n\r\n  <div class=\"seo-card\">\r\n    <h3>Comparaci\u00f3n<\/h3>\r\n    <p class=\"seo-subtitle\">El paciente compara<\/p>\r\n    <p class=\"seo-text\">\r\n      \u201cPrecio c\u00e1mara hiperb\u00e1rica Madrid\u201d \u00b7 \u201cCu\u00e1nto cuesta una sesi\u00f3n\u201d\r\n    <\/p>\r\n    <span class=\"seo-badge seo-badge-beige\">Convencer<\/span>\r\n  <\/div>\r\n<\/div>\r\n\r\n<style>\r\n  .seo-intention-block {\r\n    display: grid;\r\n    grid-template-columns: repeat(3, 1fr);\r\n    gap: 22px;\r\n    margin: 30px 0;\r\n  }\r\n\r\n  .seo-card {\r\n    background: #fff;\r\n    border: 1px solid #e7e7e7;\r\n    border-radius: 18px;\r\n    padding: 26px 24px;\r\n    box-shadow: 0 8px 24px rgba(0,0,0,0.04);\r\n    transition: transform 0.25s ease, box-shadow 0.25s ease;\r\n    min-height: 245px;\r\n    display: flex;\r\n    flex-direction: column;\r\n    justify-content: flex-start;\r\n  }\r\n\r\n  .seo-card:hover {\r\n    transform: translateY(-4px);\r\n    box-shadow: 0 14px 34px rgba(0,0,0,0.08);\r\n  }\r\n\r\n  .seo-card h3 {\r\n    margin: 0 0 16px;\r\n    font-size: 21px;\r\n    line-height: 1.2;\r\n    color: #2f66d0;\r\n    font-weight: 700;\r\n  }\r\n\r\n  .seo-subtitle {\r\n    margin: 0 0 14px;\r\n    font-size: 17px;\r\n    font-weight: 600;\r\n    color: #1f1f1f;\r\n  }\r\n\r\n  .seo-text {\r\n    margin: 0 0 22px;\r\n    font-size: 15px;\r\n    line-height: 1.7;\r\n    color: #5d5d5d;\r\n  }\r\n\r\n  .seo-badge {\r\n    display: inline-flex;\r\n    align-items: center;\r\n    justify-content: center;\r\n    width: fit-content;\r\n    padding: 8px 14px;\r\n    border-radius: 999px;\r\n    font-size: 14px;\r\n    font-weight: 600;\r\n    margin-top: auto;\r\n  }\r\n\r\n  .seo-badge-blue {\r\n    background: #dcecff;\r\n    color: #4b74c9;\r\n  }\r\n\r\n  .seo-badge-green {\r\n    background: #dcefcf;\r\n    color: #5f8d2e;\r\n  }\r\n\r\n  .seo-badge-beige {\r\n    background: #efe3c9;\r\n    color: #9a7b43;\r\n  }\r\n\r\n  @media (max-width: 1024px) {\r\n    .seo-intention-block {\r\n      grid-template-columns: 1fr;\r\n    }\r\n\r\n    .seo-card {\r\n      min-height: auto;\r\n    }\r\n  }\r\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61fd953 elementor-widget elementor-widget-text-editor\" data-id=\"61fd953\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"cs-p\">La clave no es posicionar una p\u00e1gina. Es cubrir todo el proceso de decisi\u00f3n del paciente, desde que no sabe que existe este tratamiento hasta que llama para reservar cita.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12c7889 e-flex e-con-boxed e-con e-parent\" data-id=\"12c7889\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28429d3 elementor-widget elementor-widget-heading\" data-id=\"28429d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">PASO 2<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa10ce9 elementor-widget elementor-widget-heading\" data-id=\"aa10ce9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Una web construida para convertir, no para impresionar\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9d8a01 elementor-widget elementor-widget-text-editor\" data-id=\"c9d8a01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"cs-p\">Antes de escribir una sola l\u00ednea de contenido, analizamos el proceso mental del paciente potencial. Detectamos tres momentos de b\u00fasqueda con intenciones completamente distintas, y para cada uno dise\u00f1amos una estrategia diferente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fd5105 elementor-widget elementor-widget-html\" data-id=\"2fd5105\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"steps-block\">\r\n\r\n  <div class=\"step-item\">\r\n    <div class=\"step-letter\">A<\/div>\r\n    <div class=\"step-content\">\r\n      <div class=\"step-title\">Home optimizada para la keyword principal<\/div>\r\n      <div class=\"step-text\">\r\n        Responde la duda central del usuario y dirige hacia las p\u00e1ginas de tratamiento.\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n\r\n  <div class=\"step-item\">\r\n    <div class=\"step-letter\">B<\/div>\r\n    <div class=\"step-content\">\r\n      <div class=\"step-title\">P\u00e1ginas espec\u00edficas por tratamiento y beneficio<\/div>\r\n      <div class=\"step-text\">\r\n        Cada p\u00e1gina captura una b\u00fasqueda transaccional concreta y genera confianza antes de la llamada.\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n\r\n  <div class=\"step-item\">\r\n    <div class=\"step-letter\">C<\/div>\r\n    <div class=\"step-content\">\r\n      <div class=\"step-title\">Blog educativo para capturar b\u00fasquedas informativas<\/div>\r\n      <div class=\"step-text\">\r\n        Atrae usuarios en fase de descubrimiento y los introduce en el embudo de captaci\u00f3n.\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n\r\n<\/div>\r\n\r\n<style>\r\n  .steps-block{\r\n    display:flex;\r\n    flex-direction:column;\r\n    gap:18px;\r\n    margin:28px 0;\r\n  }\r\n\r\n  .step-item{\r\n    display:flex;\r\n    align-items:flex-start;\r\n    gap:16px;\r\n  }\r\n\r\n  .step-letter{\r\n    min-width:34px;\r\n    height:34px;\r\n    border-radius:50%;\r\n    background:#f1ede4;\r\n    display:flex;\r\n    align-items:center;\r\n    justify-content:center;\r\n    font-weight:600;\r\n    color:#555;\r\n    font-size:14px;\r\n  }\r\n\r\n  .step-content{\r\n    flex:1;\r\n  }\r\n\r\n  .step-title{\r\n    font-size:16px;\r\n    font-weight:600;\r\n    color:#1a1a1a;\r\n    margin-bottom:6px;\r\n  }\r\n\r\n  .step-text{\r\n    font-size:14px;\r\n    color:#666;\r\n    line-height:1.6;\r\n  }\r\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ea57517 e-flex e-con-boxed e-con e-parent\" data-id=\"ea57517\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a6bc77c elementor-widget elementor-widget-heading\" data-id=\"a6bc77c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">PASO 3 - SEO LOCAL<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b60241 elementor-widget elementor-widget-heading\" data-id=\"0b60241\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La ficha de Google Maps: el elemento m\u00e1s infrautilizado del SEO local<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4df63dc elementor-widget elementor-widget-text-editor\" data-id=\"4df63dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"cs-p\">La mayor\u00eda de negocios locales olvidan que Google Maps es, en muchos casos,\u00a0<strong>el primer punto de contacto<\/strong>\u00a0entre un usuario y una empresa. Trabajamos la ficha de Google Business Profile de forma sistem\u00e1tica.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fd1ea4 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"3fd1ea4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Optimizaci\u00f3n completa de la ficha: categor\u00edas, descripci\u00f3n, atributos y fotos<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Estrategia de captaci\u00f3n de rese\u00f1as: m\u00e1s de 70 rese\u00f1as con media de 4,8 estrellas<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Presencia constante en el pack de mapas en b\u00fasquedas locales clave<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Gesti\u00f3n de preguntas y respuestas para generar confianza antes del primer contacto<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcbb337 elementor-widget elementor-widget-html\" data-id=\"fcbb337\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"quote-box\">\r\n  <div class=\"quote-line\"><\/div>\r\n  <div class=\"quote-content\">\r\n    <p class=\"quote-text\">\r\n      En negocios locales, el mapa no es opcional. Es donde se gana o se pierde la consulta.\r\n    <\/p>\r\n    <span class=\"quote-author\">Equipo de SEO Local \u00b7 SwipeUp<\/span>\r\n  <\/div>\r\n<\/div>\r\n\r\n<style>\r\n  .quote-box{\r\n    display:flex;\r\n    align-items:flex-start;\r\n    gap:16px;\r\n    background:#f4efe6;\r\n    padding:18px 20px;\r\n    border-radius:12px;\r\n    margin:24px 0;\r\n  }\r\n\r\n  .quote-line{\r\n    width:3px;\r\n    background:#2f66d0;\r\n    border-radius:2px;\r\n  }\r\n\r\n  .quote-content{\r\n    flex:1;\r\n  }\r\n\r\n  .quote-text{\r\n    margin:0 0 8px;\r\n    font-size:15px;\r\n    line-height:1.6;\r\n    color:#2b2b2b;\r\n    font-style:italic;\r\n  }\r\n\r\n  .quote-author{\r\n    font-size:13px;\r\n    color:#777;\r\n  }\r\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6332f6a e-flex e-con-boxed e-con e-parent\" data-id=\"6332f6a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e7b50c elementor-widget elementor-widget-heading\" data-id=\"7e7b50c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">PASO 4 - GOOGLE ADS<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b6fd58 elementor-widget elementor-widget-heading\" data-id=\"5b6fd58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La ficha de Google Maps: el elemento m\u00e1s infrautilizado del SEO local<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2ec6a5 elementor-widget elementor-widget-text-editor\" data-id=\"f2ec6a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mientras el posicionamiento org\u00e1nico crec\u00eda (un proceso que lleva tiempo), Google Ads nos permiti\u00f3 generar resultados desde el primer d\u00eda. Pero su funci\u00f3n no termin\u00f3 ah\u00ed: nos sirvi\u00f3 para testear mensajes, identificar qu\u00e9 propuestas de valor resonaban m\u00e1s y afinar la estrategia de conversi\u00f3n de forma continua.<\/p><p>La decisi\u00f3n estrat\u00e9gica fue clara: no eliminar los anuncios cuando el SEO madur\u00f3. Los integramos como parte del ecosistema, porque controlar tanto el espacio de pago como el org\u00e1nico aumenta la autoridad percibida y la tasa de clic total.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-070e907 e-flex e-con-boxed e-con e-parent\" data-id=\"070e907\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-998d7b6 elementor-widget elementor-widget-heading\" data-id=\"998d7b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">LOS RESULTADOS<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36d7d0b elementor-widget elementor-widget-heading\" data-id=\"36d7d0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Google pas\u00f3 de ser irrelevante a ser el principal canal de negocio<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78dbd64 elementor-widget elementor-widget-html\" data-id=\"78dbd64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"interactive-list\">\r\n  <div class=\"i-item\">\r\n    <span class=\"dot\"><\/span>\r\n    <div>\r\n      <strong>Posiciones 1\u20133 en b\u00fasquedas clave<\/strong>\r\n      <p>\u201cc\u00e1mara hiperb\u00e1rica Madrid\u201d \u00b7 \u201chiperb\u00e1rica Madrid\u201d<\/p>\r\n    <\/div>\r\n  <\/div>\r\n\r\n  <div class=\"i-item\">\r\n    <span class=\"dot\"><\/span>\r\n    <div>\r\n      <strong>Top 3\u20135 en keywords de alto valor<\/strong>\r\n      <p>\u201cprecio c\u00e1mara hiperb\u00e1rica Madrid\u201d<\/p>\r\n    <\/div>\r\n  <\/div>\r\n\r\n  <div class=\"i-item\">\r\n    <span class=\"dot\"><\/span>\r\n    <div>\r\n      <strong>+1.000% crecimiento org\u00e1nico<\/strong>\r\n      <p>Desde el inicio del proyecto<\/p>\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\r\n\r\n<style>\r\n.interactive-list{\r\n  display:flex;\r\n  flex-direction:column;\r\n  gap:14px;\r\n}\r\n\r\n.i-item{\r\n  display:flex;\r\n  gap:12px;\r\n  padding:14px;\r\n  border-radius:10px;\r\n  transition:all .25s ease;\r\n  cursor:pointer;\r\n}\r\n\r\n.i-item:hover{\r\n  background:#f4efe6;\r\n  transform:translateX(4px);\r\n}\r\n\r\n.dot{\r\n  width:6px;\r\n  height:6px;\r\n  background:#2f66d0;\r\n  border-radius:50%;\r\n  margin-top:8px;\r\n}\r\n\r\n.i-item p{\r\n  margin:4px 0 0;\r\n  color:#666;\r\n  font-size:14px;\r\n}\r\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6879c4 elementor-widget elementor-widget-text-editor\" data-id=\"d6879c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pero m\u00e1s all\u00e1 de los n\u00fameros, el cambio real fue otro:\u00a0<strong>los pacientes que llegan desde Google llegan mejor informados<\/strong>. Han le\u00eddo sobre el tratamiento, conocen los beneficios y llegan con la decisi\u00f3n pr\u00e1cticamente tomada. Eso reduce el tiempo de venta y aumenta la tasa de conversi\u00f3n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-469054a e-flex e-con-boxed e-con e-parent\" data-id=\"469054a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36d6e44 elementor-widget elementor-widget-heading\" data-id=\"36d6e44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">APRENDIZAJES CLAVE<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdbab14 elementor-widget elementor-widget-heading\" data-id=\"bdbab14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Por qu\u00e9 funciona cuando otros proyectos de SEO no lo hacen\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-832eaaf elementor-widget elementor-widget-html\" data-id=\"832eaaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"insights-block\">\r\n\r\n  <div class=\"insight-item\">\r\n    <div class=\"insight-number\">1<\/div>\r\n    <div class=\"insight-content\">\r\n      <div class=\"insight-title\">La intenci\u00f3n de b\u00fasqueda lo es todo<\/div>\r\n      <div class=\"insight-text\">\r\n        No basta con posicionar keywords. Hay que entender en qu\u00e9 momento del proceso de decisi\u00f3n est\u00e1 el usuario y responder exactamente a lo que necesita en ese momento.\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n\r\n  <div class=\"insight-item\">\r\n    <div class=\"insight-number\">2<\/div>\r\n    <div class=\"insight-content\">\r\n      <div class=\"insight-title\">SEO local sin Google Maps es SEO a medias<\/div>\r\n      <div class=\"insight-text\">\r\n        Para negocios f\u00edsicos, el mapa es donde ocurre la primera decisi\u00f3n. Ignorarlo es dejar dinero sobre la mesa.\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n\r\n  <div class=\"insight-item\">\r\n    <div class=\"insight-number\">3<\/div>\r\n    <div class=\"insight-content\">\r\n      <div class=\"insight-title\">SEO y Ads no compiten, se complementan<\/div>\r\n      <div class=\"insight-text\">\r\n        Los anuncios aceleran los resultados mientras el org\u00e1nico crece. Cuando maduran juntos, el efecto se multiplica.\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n\r\n  <div class=\"insight-item\">\r\n    <div class=\"insight-number\">4<\/div>\r\n    <div class=\"insight-content\">\r\n      <div class=\"insight-title\">El objetivo no es el tr\u00e1fico, es la conversi\u00f3n<\/div>\r\n      <div class=\"insight-text\">\r\n        Miles de visitas sin citas no sirven de nada. Cada decisi\u00f3n estrat\u00e9gica se eval\u00faa con una sola pregunta: \u00bfesto genera pacientes?\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n\r\n<\/div>\r\n\r\n<style>\r\n.insights-block{\r\n  display:flex;\r\n  flex-direction:column;\r\n  gap:22px;\r\n  margin:30px 0;\r\n}\r\n\r\n.insight-item{\r\n  display:flex;\r\n  gap:16px;\r\n  align-items:flex-start;\r\n  padding-bottom:18px;\r\n  border-bottom:1px solid #eee;\r\n}\r\n\r\n.insight-item:last-child{\r\n  border-bottom:none;\r\n}\r\n\r\n.insight-number{\r\n  min-width:32px;\r\n  height:32px;\r\n  border-radius:50%;\r\n  background:#f1ede4;\r\n  display:flex;\r\n  align-items:center;\r\n  justify-content:center;\r\n  font-size:14px;\r\n  font-weight:600;\r\n  color:#444;\r\n}\r\n\r\n.insight-content{\r\n  flex:1;\r\n}\r\n\r\n.insight-title{\r\n  font-size:16px;\r\n  font-weight:600;\r\n  color:#1a1a1a;\r\n  margin-bottom:6px;\r\n}\r\n\r\n.insight-text{\r\n  font-size:14px;\r\n  color:#666;\r\n  line-height:1.6;\r\n}\r\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e933f49 e-flex e-con-boxed e-con e-parent\" data-id=\"e933f49\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-378fc04 elementor-widget elementor-widget-html\" data-id=\"378fc04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"final-cta\">\r\n  <h3 class=\"final-cta-title\">\r\n    \u00bfTu negocio merece m\u00e1s visibilidad en Google?\r\n  <\/h3>\r\n\r\n  <p class=\"final-cta-text\">\r\n    Si tienes un negocio local y Google todav\u00eda no es tu principal canal de captaci\u00f3n,\r\n    podemos ayudarte a cambiar eso.\r\n  <\/p>\r\n\r\n  <a href=\"https:\/\/swipeup.biz\/contacto\" class=\"final-cta-button\">\r\n    Cu\u00e9ntame m\u00e1s sobre vuestros servicios \u2197\r\n  <\/a>\r\n<\/div>\r\n\r\n<style>\r\n.final-cta{\r\n  background:#f4efe6;\r\n  border:1px solid #e3ded4;\r\n  border-radius:14px;\r\n  padding:36px 28px;\r\n  text-align:center;\r\n  max-width:720px;\r\n  margin:40px auto;\r\n}\r\n\r\n.final-cta-title{\r\n  font-size:22px;\r\n  font-weight:600;\r\n  color:#1a1a1a;\r\n  margin-bottom:14px;\r\n}\r\n\r\n.final-cta-text{\r\n  font-size:15px;\r\n  color:#5a5a5a;\r\n  line-height:1.6;\r\n  max-width:520px;\r\n  margin:0 auto 22px;\r\n}\r\n\r\n.final-cta-button{\r\n  display:inline-block;\r\n  padding:12px 20px;\r\n  border-radius:8px;\r\n  border:1px solid #1a1a1a;\r\n  color:#1a1a1a;\r\n  text-decoration:none;\r\n  font-size:14px;\r\n  font-weight:500;\r\n  transition:all .25s ease;\r\n}\r\n\r\n.final-cta-button:hover{\r\n  background:#1a1a1a;\r\n  color:#fff;\r\n}\r\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>El caso de Hiperb\u00e1rica Madrid y c\u00f3mo le hemos ayudado a conquistar los primeros puestos de Google, multiplicando por 10 su tr\u00e1fico org\u00e1nico y convirtiendo b\u00fasquedas en pacientes reales.<\/p>\n","protected":false},"author":1,"featured_media":10941,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1172],"tags":[183,159,110,107,187],"tmauthors":[1171],"class_list":{"0":"post-10925","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-casos-de-estudio","8":"tag-google","9":"tag-marketing-digital","10":"tag-posicionamiento-web","11":"tag-search-engine-optimization","12":"tag-seo"},"_links":{"self":[{"href":"https:\/\/swipeup.biz\/magazine\/wp-json\/wp\/v2\/posts\/10925","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/swipeup.biz\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swipeup.biz\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swipeup.biz\/magazine\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/swipeup.biz\/magazine\/wp-json\/wp\/v2\/comments?post=10925"}],"version-history":[{"count":14,"href":"https:\/\/swipeup.biz\/magazine\/wp-json\/wp\/v2\/posts\/10925\/revisions"}],"predecessor-version":[{"id":10940,"href":"https:\/\/swipeup.biz\/magazine\/wp-json\/wp\/v2\/posts\/10925\/revisions\/10940"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/swipeup.biz\/magazine\/wp-json\/wp\/v2\/media\/10941"}],"wp:attachment":[{"href":"https:\/\/swipeup.biz\/magazine\/wp-json\/wp\/v2\/media?parent=10925"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swipeup.biz\/magazine\/wp-json\/wp\/v2\/categories?post=10925"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swipeup.biz\/magazine\/wp-json\/wp\/v2\/tags?post=10925"},{"taxonomy":"tmauthors","embeddable":true,"href":"https:\/\/swipeup.biz\/magazine\/wp-json\/wp\/v2\/tmauthors?post=10925"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}